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He didn't get where he is today by stealing somebody else's catchphrase.

Your Brain Is 140

I don't know if you've ever seen the film Idiocracy. It's not the best film you'll ever see, but is amusing in places. It suggests that the world's populace are generally getting stupider. I think it's probably got a point.

From coffee cups and taps having blatantly obvious warnings of containing hot liquids to lifts that have signs saying we mustn't stick our limbs between the closing doors, it's happening. Companies are generally sacred of lawyers, who sue on behalf of idiots saying they "didn't know (x) was dangerous".

Our jobs are becoming no different.

Most companies would like to de-skill us so that we use our brains less. It makes sense - you're so much more replaceable then. It's where the phrase McJob came from. My job is no different - not quite a McJob, admittedly, but it's on its way. I manage a group of people who do a very boring and menial job indeed. Even managing them is fairly unstimulating stuff. That's not a reflection on those people in my group - they're a nice bunch. It's merely indicates the production-line nature of the work - Dullsville, Arizona.

The screams of dying brain-cells can become quite deafening at times. I encourage my staff to seek external ways to stem the loss. It's just one way of slowing down the rot. It's also half the reason why I try to write a daily blog entry - I have to think, just for a few minutes at least.

I am convinced that the job slowly kills the brain - and would like to prove it with evidence. I thought about measuring this loss in a scientific experiment, perhaps by gauging I.Q. at the start of an employee's term with the company, followed by monitoring it every year thereafter. Perhaps using a simple tool such as Nintendo's Brain Age would be a good indicator of mental agility? A brain age test would only take a few minutes, which is about right, because unfortunately I don't have the luxury of being able to do several hour-long examination papers.

Of course, this is dependent on me still being there in a year's time to measure it, but it could be quite interesting.
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